Google AdWords for e-Commerce
Do you sell on the Internet? Are you looking for short-term results? Do you want to analyse the market where you will operate? Would you like to know which products will sell better? Google AdWords is the ideal solution to bring more traffic to your shop.
Google AdWords is a very powerful advertising tool which helps you to reach your customers more effectively, to know their needs and preferences, and to increase your sales.
Who can benefit from this service?
- Online shops
- Dynamically changing offers
- Stores with a large quantity of products
- Companies with a national scope
Google AdWords services for e-Commerce
Google AdWords is the ideal solution for any type of online store. Thanks to the many possibilities of this advertising system, we can promote your business by using text or image ads that present your products directly into the Search network results.
Moreover, you can also advertise your company in the Display network, which includes millions of websites all over the Internet.
You can also increase the user’s interest in your company by advertising your services or products in Gmail or YouTube.
Would you like to know more about our Google AdWords services? Below you will find a short description of each one.
Google AdWords ads for e-Commerce
Google Shopping for Google Search Network
Product Listing Ads (PLA) is a shopping campaign for online stores, which allows you to advertise your product inventory directly in the Google Search Network. Users searching for products on the Internet will see an ad that contains your company’s name, a picture of your product, its name and its price.
Google Search Network
Google Search Network is an advertising network that receives millions of visits per day, allowing you to find thousands of potential customers for your business. It displays text ads in response to a user’s query, which are commonly known as ‘sponsored links‘.
This network also covers all the Google Partners that use its search engine on their sites.
Google Display Network
Google Display Network is an advertising network that displays graphical ads. The ads are displayed in thematically related websites that the system automatically matches with them.
Advertising on sites related to your business activity will significantly increase your sales and the user’s interest in your products or services.
Video campaigns in YouTube and other sites that display videos from YouTube are an excellent advertising tool that will definitely increase the visibility of your online store.
YouTube is the second largest search engine (right after Google), so your ads will reach a huge group of people eager to watch audiovisual content. It is your chance to gain popularity and lots of potential buyers!
Gmail Sponsored Promotions is a direct mailing campaign that advertises your business into the Gmail user’s inbox. It is a customised campaign designed to target only a specific audience, in order to reach only people potentially interested in your offer.
This campaign will help you to:
- Build brand awareness
- Increase your customer’s interest and loyalty
- Generate immediate direct sales
- Use the ‘click-to-expand‘ system and take advantage of all the available space to advertise your products or services
How do we measure the effectiveness of our AdWords campaigns for e-Commerce?
The best way to evaluate the effectiveness of an AdWords campaign is to measure the achieved goals and conversions using Google Analytics. It is important to remember that the number of conversions also depends on the quality of your online store’s landing page. For this reason, it is essential to have an excellent campaign optimization strategy.