Google AdWords Campaigns
The global Internet market is dominated by Google’s search engines, and the current tendency suggests that their dominant position will unlikely change in the future. Google Search has an average market share of 90%, reaching the 95% in some cases. Nowadays, Google displays text ads, product ads, images and maps along with the natural search results, which considerably reduces the chance that the user will pay attention to the natural results in the first place.
Precisely for this reason it is so important to have an effective Google AdWords advertising campaign.
The main benefits of these advertising campaigns are: fast short-tem results, the possibility of mapping out the specific area of action, a flexible and readjustable budget and the elastic duration of the campaign.
Thanks to our Google AdWords campaigns you will be able to scout the market very quickly, find new keywords that sell, and promote your business with text, image and video ads.
Google AdWords advertising
The Google Ad Grants program is an excellent opportunity for you to promote your social activity all over the world. Google offers you a subsidy of 10,000 USD/month for your advertising budget.
Do you need short-term results because your offers change dynamically? Would you like to expand your business beyond the local market? Google AdWords is the ideal solution to bring more traffic to your website.
Google AdWords is the ideal solution for any type of online store. Thanks to the many possibilities of this advertising system, we can promote your business by using text or image ads that present your products directly into the Search network results.
With Google AdWords you will be able to promote new degrees, courses, conferences, workshops, seminars and job opportunities, in order to find people interested in a possible cooperation with your centre.
Google AdWords Ads Types
Google Search Network
Google Search Network is an advertising network that receives millions of visits per day, allowing you to find thousands of potential customers for your business. It displays text ads in response to a user’s query, which are commonly known as ‘sponsored links‘.
This network also covers all the Google Partners that use its search engine on their sites.
Google Display Network
Google Display Network is an advertising network that displays graphical ads. The ads are displayed in thematically related websites that the system automatically matches with them.
Advertising on sites related to your business activity will significantly increase your sales and the user’s interest in your products or services.
Google Shopping for Google Search Network
Product Listing Ads (PLA) is a shopping campaign for online stores, which allows you to advertise your product inventory directly in the Google Search Network. Users searching for products on the Internet will see an ad that contains your company’s name, a picture of your product, its name and its price.
Video campaigns in YouTube and other sites that display videos from YouTube are an excellent advertising tool that will definitely increase the visibility of your online store.
YouTube is the second largest search engine (right after Google), so your ads will reach a huge group of people eager to watch audiovisual content. It is your chance to gain popularity and lots of potential buyers!
AdWords Gmail Sponsored Promotions is a direct mailing campaign that advertises your business into the Gmail user’s inbox. It is a customised campaign designed to target only a specific audience, in order to reach only people potentially interested in your offer.
This campaign will help you to:
- Build brand awareness
- Increase your customer’s interest and loyalty
- Generate immediate direct sales
Use the ‘click-to-expand‘ system and take advantage of all the available space to advertise your products or services.